When people first meet me, they always ask “What do you do?” When I tell them that I’m a Management Consultant, which pretty much kills the conversation. The problem is that most people don’t know what a Management Consultant does, but, for example, they understand what plumbers do.
Whilst I’m the managing director of the company, I also work as a Management Consultant. This role is broken up into two main parts:
As a consultant, I will work with senior management and their chosen representatives on a specific area of the business. This activity can be as short as a few days or last many months. On the longer engagements, I might well oversee one or more teams of implementers, in this case I will work as a project manager.
As a course leader, I will design, develop and run the course. We offer a range of Professional Courses some delivered at a client’s site, while others are delivered at a prestigious country hotel. Dvana have a core set of Professional Courses which we deliver and create specific courses for clients.
I like to work with fast growing dynamic companies, as they seem to derive the most benefit. This is because they already understand they’re reaching the limits of their current system, and that something will have to change soon if they’re to continue growing.
In an environment like that it’s straightforward to come in and to make an instant difference, which in turn gives my client a quick win. The funny thing is, the more things improve the more likely they are to do it again. This creates a virtuous circle.
The size of the company is not all that important, what really matters is the mind-set of the leadership. The more entrepreneurial or dynamic the leadership is, the more likely they are to see the value in what Dvana offers.
Although having said that, the companies are typically more than about 20-25 people. Those smaller than that typically are not growing fast enough or don’t see the need.
But to those that see the light, Dvana provides a fast track into the future.
There are a couple of tag line that I like to use, the first is “Consulting with Experience...” The second is “Training by Experts...” This quickly sums up how Dvana sees the world.
First and foremost you must have experience, then you must be an expert in what you’re doing. But what makes us special is that we are experts in several different fields, this means lessons and techniques can be moved from one domain to another.
There are many consultants, which will take tried and tested tools and use them in their day to day work. There is nothing wrong with that, but what’s the benefit to the client? In this situation, there is nothing to make them stand out from the competition.
At Dvana, we think differently, because we have the experience and expertise, we are able to create new models and new methods which identify the exact problem that needs to be solved now. This higher level of skill coupled with creative thinking enables us to create unique solutions. Where appropriate, we run Professional Courses to help our clients grow their business faster.
That is what sets us apart from other consultants and that’s what makes us special.
There are many organizations offering courses at the moment, but I doubt there are any that think like we do. When I was lecturing at university, I had to devise new courses and new ways of delivering those courses, so I have a deep insight into what’s needed. For example, our Master of Business Technology course is designed from start to finish with one goal and that is to enable the delegates to maximize the benefit that they receive from technology. Now this benefit will vary from delegate to delegate, but everyone will be able to maximize their return on future investment. This is particularly important as technology no longer means PC and server, as people are doing more and more with tablets and smartphones.
It’s this deeper understanding of business; of technology; of processes and the people that joined them together which makes our courses special.
This interview was conducted on 9th May 2014.
Craxton Wood Hotel
Near Chester & Wirral